In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was
first launched in September as a brand new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. Today, we aim to create a brand that delights users and matches our creative approach to developing physical products. This is achieved thanks to our committed team and our partners We are eager to see the positive effects ZATAP can have on both businesses and end-users."
Businesses one tap away from Your Customers
While the company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will be operating within the ZATAP Business brand. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers like never before. The technology ensures product authenticity and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
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Content Management System: Dynamically Add Content, Run Campaigns
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Data & Insights: CRM to Track Product Interactions and User Engagement
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Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
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Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
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Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution
ZATAP is set to establish the benchmark for phygital industry, shaping a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also immerse themselves in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
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Digital meets Physical: ZATAP connects the digital and physical worlds by providing users with an immersive experience, where users are able to access exclusive content, offers, and rewards, and also use their products in the physical dimension (i.e. videos games).
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Authentication System: we.riseup.net The app has a state-of-the-art authentication system that is based on ZATAP's proprietary technology. This system, built on a combination of encrypted NFC tags, and Blockchain, ensures the highest security available that is available and allows users to confirm that they are authentic goods with confidence.
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Ticketing: Products may be used to obtain an entry ticket to venues or special events, using the potential of a product to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital dimension providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.